Experimentation by Design

What could rising sea levels space tourism ageing populations biohacking scarcity of energy

mean for business regulation urbanisation global manufacturing social inequality human relationships ?

29 January 2020, 9am – 6 pm

BLOX, Copenhagen

This year’s Experimentation by Design will bring leaders, experts, and creatives on a reconnaissance mission to 2050.

In a world where radical changes in climate, economy, and geopolitics happen on a weekly basis, it can be challenging, if not impossible, to plan for the future.

As traditional forecasting tools are made obsolete, we invite you to explore a new way of addressing the uncertainty and make clear decisions for a future strategy: Scenario design.

Scenario design does not predict the future; it is a tool to establish and explore multiple, plausible, and thought-provoking scenarios that we can relate to, intellectually, emotionally, and empathetically.

Join us along with 100+ thought leaders as we journey into these possible futures. After the conference, each participant will recieve a DIY-kit with materials, tools and guidelines to apply scenario design in your own company or organisation.

The event is by invitation only. Request an invitation right here.

Experimentation by Design

Scenarios for sustainable change


Come together with 100+ other international decision makers, innovators, and thought leaders in co-designing scenarios for our future society. Together, we will explore the year 2050, identify key uncertainties from now till then. Through the scenarios, we are able to structure and analyze the consequences of our actions today.


Welcome to the future(s)

A warm welcome and a brief rundown of the programme for the day.

Inspirational talks

Talks from bright minds in the cross section between art, strategy, and design, giving their inspiring takes on imagining, adapting to, and working actively and tangibly with the future. 

Introducing the matrix

An introduction to ‘the matrix’ and its two dimensions that will shape the discussions throughout the day. 

Session 1: Constructing futures

An interactive session where we take the first steps together towards constructing scenarios from the matrix through stories and artefacts from the futures.


Introducing the thematic lenses

A brief plenary session on where are, how we got here, and what is happening next: Applying a range of thematic lenses to each scenario concerning how to work, move, produce, stay, and thrive in the future.

Session 2: Applying thematic lenses

As we split into thematic tracks, we discuss the great uncertainties of each theme through another interactive and imaginative session.


Catching up

We come together once again and catch up on the different thematic discussions as representatives from each lens present key takeaways.

Cross-thematic discussions

Ultimately, we will split into groups to discuss the impact of the scenarios on various cross-thematic issues such as: Regulation, business models, security, social life, citizenship, and collaboration



Rafael Ramirez

Saïd Business School
Oxford University

Rafael Ramirez directs the award-winning Oxford Scenarios Programme and he is Academic Director of the Oxford Networked Strategy Lab. He is one of the world’s leading experts on scenario planning.

As a researcher and advisor, Rafael has worked extensively with NGOs, corporations, intergovernmental organisations, governments and think tanks. Rafael holds a PhD from the Wharton School of the University of Pennsylvania and master’s degrees from York University in Toronto and Oxford.
Kaspar Colling Nielsen 2 foto foto Jes Larsen

Kaspar Colling Nielsen


Kaspar Colling Nielsen is celebrated as one of the most original voices of contemporary Danish fiction.

With a style characterized by imaginative and tragicomic tales about life’s existential conditions and dilemmas he has made a mark on the Danish literary scene.

Alongside his writing, Colling Nielsen works as a lecturer at Copenhagen Business School and as a screenwriter for film and television. He holds a degree in Business Administration.

Lotte Lyngsted Jepsen

Lotte Lyngsted Jepsen

Kirk, Hatch & Bloom

Lotte Lyngsted Jepsen is a co-founding partner of Copenhagen-based innovation agency Kirk, Hatch & Bloom.

Lotte has been working with design thinking and user-centered design for more than 15 years. She promotes a new approach to both business and public innovation: How user-centricity and prototyping will lead to more meaningful and powerful products and services. She advocates design thinking as a strategic approach throughout the entire value chain to develop new agile business models and future competitive edge.

Torben Klitgaard

Torben Klitgaard


Torben Klitgaard is the Director of BLOXHUB – a community and co-working space for sustainable urbanization.

As Hub Director, Torben bridges architecture, design, construction and digitization and is a driving force behind the BLOXHUB activities and programs which are carefully designed to unlock the full local and global potential of the member’s businesses.

Torben comes from a position as Director in Bips – Denmark’s largest professional network for digitizing construction. He holds an MBA in construction.
Torsten Andersen

Torsten Andersen

Danish Business Authority

Torsten Andersen is Deputy Director General at the Danish Business Authority (Erhvervsstyrelsen).

Torsten's responsibilities include areas such as national business development policy, CSR and green growth, digital growth, entrepreneurship, better regulation and international relations.

Torsten is vice-chair of OECDs Digital Economy and Policy Committee, EU SME Envoy and a member of the digital single market strategic group.

Christian Bason

Danish Design Centre

Christian Bason, CEO, Ph.D. leads the Danish Design Centre, a publicly funded institution that advances the value of design for business and society.

Previously, Christian was Director of MindLab and business manager with the consultancy Ramboll. Christian is the author of seven books on innovation, design and leadership, including Leading Public Design (2017) and has published in Harvard Business Review and Stanford Social Innovation Review. He teaches executives at among others Oxford Saïd Business School, the European School of Administration and Copenhagen Business School.

Sara Gry Striegler

Sara Gry Striegler

Danish Design Centre

Sara Gry Striegler is head of the Danish Design Centre’s business and focus area and the team Future Welfare.

Sara leads the experiments Danish Design Centre conducts on introducing scenario planning concepts into the design field. Sara and her team has applied this hybrid methodology that we call ‘scenario design’ to several areas, with the largest experiment ‘Boxing Future Health’ being centered on the future of healthcare. Sara is an experienced keynoter and leads the collaboration with Oxford Saïd Business School and teaches at the executive master programme Consulting and Coaching for Change.

2250 DKK / 300 €

Danish Design Centre
Bryghuspladsen 8, BLOX
1473 Copenhagen